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Impact stories and news for the everyday hero

<p dir="ltr"><a href="https://www.givingtuesday.org/" target="_blank" rel="noopener">GivingTuesday</a>, a global generosity movement launched in 2012 that takes place annually on the Tuesday following Black Friday and Cyber Monday, has been a powerful catalyst for charitable giving. Taking place on December 3rd this year, GivingTuesday has seen a total of $13 billion donated to nonprofits with a staggering $3.1 billion donated in 2023 alone.&nbsp;</p>
<p dir="ltr">These results combined with the fact that $374 billion was donated by individuals in 2023 and 3 out of 5 American households currently support charities, presents a unique opportunity for banks and credit unions to tap into a huge market and shine as community leaders. By offering Personalized Impact Experiences, your financial institution can provide a relevant place for people to support a network of 1.5 million nonprofits, deepening relationships with your account holders and attracting nonprofits for business banking and deposits.&nbsp;</p>
<p dir="ltr">You may wonder how it's possible for your financial institution to get involved with this movement, but it's much easier than you think. Join us as we uncover five ways you can stand out and amplify charitable giving on GivingTuesday.</p>
<h3 dir="ltr"><strong>1. Leverage Spiral&rsquo;s Giving Center for Nonprofit Donations</strong></h3>
<p dir="ltr">Spiral offers financial institutions a powerful way to empower their account holders to give back. The <strong>Giving Center </strong>seamlessly integrates right within your digital banking environment and allows account holders to donate directly to 1.5 million nonprofits, local or national, from their everyday checking accounts. By promoting this digital experience, financial institutions create a hub for philanthropy, allowing users to browse, learn about, and donate to causes that resonate with them&mdash;all in one place. Encouraging account holders to use the Giving Center could significantly increase the volume of donations made on GivingTuesday (and throughout the year), resulting in increased account usage, deposits, and money movement! Plus, those who give through the Giving Center will have their donation receipts in one place and receive an annual donation report for tax purposes. Some fun facts:&nbsp;</p>
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<p dir="ltr" role="presentation">In 2024, Spiral helped send over $140,000 to nonprofits 💌&nbsp;</p>
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<p dir="ltr" role="presentation">Over 85% of donors choose to cover the fees</p>
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<p dir="ltr" role="presentation">80% of donors share their contact information with the nonprofit&nbsp;</p>
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<p dir="ltr" role="presentation">20% of donors are recurring givers&nbsp;</p>
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<p dir="ltr">The Giving Center allows financial institutions to showcase local or national nonprofits that are either community partners or nonprofit business clients, providing a great way to increase partnerships with these stakeholders and provide visibility for causes that will resonate with your account holders and community at large. Your financial institution becomes the hub for the community, increasing loyalty from your account holders and garnering positive brand visibility.&nbsp;</p>
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<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1731013400/blog/posts/2-givingcenter-phone.png" alt="" width="300" height="" loading="lazy"></div>
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<h3 dir="ltr"><strong>2. Empower Saving and Giving with Everyday Impact&trade;&nbsp;</strong></h3>
<p dir="ltr">Spiral's Everyday Impact&trade; experience empowers account holders to grow their savings and give back every day, including days like GivingTuesday. By using this tool, financial institutions can help their users improve their financial wellness while also displaying the social and environmental impacts of their purchases. For example, showcasing the number of trees planted, nights of safe shelter, or meals for the hungry.</p>
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<p dir="ltr">Everyday Impact makes charitable donations tangible, sparking an emotional connection from your account holders, increasing donation activity and leading to an overall increase in account activity that is unlike any other donor experience available today.&nbsp;&nbsp;</p>
<p dir="ltr">Promoting this digital experience leading up to GivingTuesday can increase awareness about the ongoing opportunities to make a difference, no matter how small the contribution. Educating your audience about how small, everyday actions lead to healthy financial habits can not only inspire more charitable giving, but keep deposits within your financial institution.&nbsp;</p>
<p dir="ltr"><a href="https://www.spiral.us/products" target="_blank" rel="noopener">Learn more about Everyday Impact&trade; and the Giving Center</a>.<strong id="docs-internal-guid-36a3a10f-7fff-8f21-9f62-78ec8a5a1ba1"><strong id="docs-internal-guid-02454a87-7fff-5cdc-f8d6-93bcc53a1a45"></strong></strong>&nbsp;</p>
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<h3 dir="ltr"><strong>3. Match Donations to Engage Account Holders&nbsp;</strong></h3>
<p dir="ltr">Matching donations is a proven strategy for driving engagement. Financial institutions can pledge to match donations made to nonprofits through their digital banking channels, effectively doubling the impact of each contribution. Research from Double the Donation shows that "mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount." By creating a matching campaign, credit unions and banks stand out as leaders of generosity in their communities and demonstrate their commitment to local and global causes.</p>
<p dir="ltr"><strong><a href="https://www.spiral.us/blog/amboy-bank-surpasses-fundraising-goal-for-world-hunger-day" target="_blank" rel="noopener">Learn how Amboy Bank exceeded their fundraising goal, raising over 150% in support of World Hunger Day</a>.</strong></p>
<h3 dir="ltr"><strong>4. Run Simple, Effective Campaigns That People Love (and Value)</strong></h3>
<p dir="ltr">To maximize awareness and drive deposits and donations through GivingTuesday initiatives, financial institutions should launch simple yet powerful marketing campaigns. Social media, emails, and in-branch promotions, paired with in-app messages and notifications, are great ways to raise awareness. Clear, concise messaging that highlights the ease of using the Giving Center and Everyday Impact&trade; through digital banking, as well as the opportunity to make a larger impact through matching donations, can motivate more people to participate.&nbsp;</p>
<p dir="ltr">Partnering with local nonprofits and using testimonials coming directly from your account holders can also enhance the authenticity and reach of your campaign. Plus, financial institutions working with Spiral receive custom marketing content to help promote their fundraising initiatives, making it quick and easy to add these new promotions to their existing content calendars. &nbsp;</p>
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<h3 dir="ltr"><strong>5. Provide Ways for Everyone to Get Involved</strong></h3>
<p dir="ltr">To reach new community members through social good, you can also leverage Spiral's external donations experience that enables anyone, account holders or not, to donate securely via credit card, PayPal, Venmo, or Apple/Google Pay to local and national causes that matter most to your community. This option is ideal for raising awareness and funds for community events that aim to drive awareness and support for local nonprofits. An added benefit to this strategy is the potential for attracting new nonprofit business; by offering a way to increase awareness and donations through your digital banking, you're providing added value to your existing benefits package geared toward charitable organizations.&nbsp;</p>
<h3 dir="ltr"><strong>Ready to Stand Out This GivingTuesday?&nbsp;</strong></h3>
<p dir="ltr">Financial institutions have a unique chance to lead in their communities by offering easy, impactful ways for their account holders <strong id="docs-internal-guid-5a7db643-7fff-7be5-8ee9-806023deff1c">to engage and give back&mdash;driving deposits, donations, and support for local nonprofit businesses</strong>. By utilizing digital experiences like Spiral's Giving Center and Everyday Impact&trade;, implementing donation matching, and running targeted marketing campaigns, banks and credit unions can significantly increase their impact within their communities. As the global movement continues to grow, this year's GivingTuesday could be your institution's opportunity to make a lasting impact. 💗</p>
<h3 dir="ltr"><strong>Want to Know More?</strong></h3>
<p dir="ltr">To discover how Spiral's platform can help your institution launch personalized digital experiences and fundraisers, grow deposits, and attract new account holders, <a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</p>

Join us as we uncover five ways your financial institution can stand out and amplify charitable giving on GivingTuesday.


GivingTuesday 2024: 5 Ways To Drive Deposits, Donations, and Impact In Your Communities

<p class="has-text-align-center"><em><strong>&ldquo;The environment is everything that isn&rsquo;t me.&rdquo; &ndash; Albert Einstein</strong></em></p>
<p>Have you heard of <a href="https://www.worldenvironmentday.global/about/world-environment-day" target="_blank" rel="noreferrer noopener">World Environment Day</a>? It is a <a href="https://www.un.org/en/observances/list-days-weeks" target="_blank" rel="noreferrer noopener">day created by the United Nations</a> that spreads environmental action and awareness. Throughout its history, supporters have tackled sustainable topics such as plastic consumption, global warming, and <a href="https://www.spiral.us/blog/world-ocean-day/">ocean preservation</a>.</p>
<p>But there&rsquo;s so much more to learn about this underrated day. We&rsquo;ve got the history, fun facts, and answers.&nbsp;</p>
<h2>Quick World Environment Day Facts:&nbsp;</h2>
<ul>
<li>When was is first celebrated? In 1974</li>
<li>When is celebrated? On June 5th every year.</li>
<li><a href="https://www.unep.org/news-and-stories/press-release/pakistan-host-world-environment-day-2021" target="_blank" rel="noreferrer noopener">Where will it be hosted</a> in 2021? Pakistan&nbsp;</li>
<li>What is the theme of World Environment Day in 2021? &ldquo;Ecosystem Restoration&rdquo;.&nbsp;</li>
</ul>
<h2>Why June 5th is celebrated as World Environment Day</h2>
<p>People from all over the world celebrate it on June 5th because it was first discussed on June 5, 1972, <a href="https://www.un.org/en/conferences/environment/stockholm1972" target="_blank" rel="noreferrer noopener">at the Stockholm Conference</a> on the Human Environment.&nbsp;&nbsp;</p>
<p>Held in Stockholm, Sweden, the conference ran from June 5th &ndash; Jun 16th and made history as the first international conference to discuss environmental issues and how humans should take action.&nbsp;&nbsp;</p>
<p>Two years later, in 1974, the <a href="https://sustainabledevelopment.un.org/milestones/humanenvironment" target="_blank" rel="noreferrer noopener">UN dedicated June 5th</a> as World Environment Day.&nbsp;</p>
<div class="wp-block-image">
<figure class="aligncenter size-large"><img class="wp-post-1240 wp-image-1278" src="https://res.cloudinary.com/spiral/images/v1624262437/wordpress-uploads/Screen-Shot-2021-06-21-at-12.43/Screen-Shot-2021-06-21-at-12.43.45-AM-1" alt="Why June 5th is celebrated as World Environment Day" data-attachment-id="1278" data-permalink="https://blogspiralus.wpcomstaging.com/?attachment_id=1278" data-orig-file="https://blogspiralus.wpcomstaging.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-21-at-12.43.45-AM-1" data-orig-size="666,370" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Screen Shot 2021-06-21 at 12.43.45 AM" data-image-description="" data-image-caption="" data-medium-file="https://blogspiralus.wpcomstaging.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-21-at-12.43.45-AM-1-300x167.png" data-large-file="https://blogspiralus.wpcomstaging.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-21-at-12.43.45-AM-1">
<figcaption class="wp-element-caption">Photo from <a href="https://www.onepercentfortheplanet.org/" target="_blank" rel="noreferrer noopener">1 Percent for the Planet</a></figcaption>
</figure>
</div>
<h2>What is the importance?</h2>
<p><a href="https://www.unep.org/news-and-stories/press-release/pakistan-host-world-environment-day-2021" target="_blank" rel="noreferrer noopener">According to the UN&rsquo;s website</a>, World Environment Day <strong>&ldquo;is the principal vehicle for encouraging worldwide awareness and action for the Environment.&rdquo;</strong></p>
<p>Since its start in 1974, the day has been an essential platform for environmental change, and over <a href="https://www.unep.org/news-and-stories/press-release/colombia-host-2020-world-environment-day-biodiversity" target="_blank" rel="noreferrer noopener">150 countries participate each year</a>.&nbsp;</p>
<p>It&rsquo;s no surprise that annually, millions of individuals take part. And, in addition to world governments &ndash; individuals, communities, organizations, and even celebrities continue to jump on board.&nbsp;</p>
<p>Since implemented in 1974, this day has spread change and awareness on notable environmental issues like the depletion of the ozone layer, toxic chemicals, desertification, and global warming.&nbsp;</p>
<h2>What is the focus of World Environment Day?</h2>
<p>World Environment Day is a time when world leaders meet and discuss ideas for change.&nbsp;</p>
<p>On this day, the UN heavily emphasizes environmental education, which according to <a href="https://www.epa.gov/education/what-environmental-education" target="_blank" rel="noreferrer noopener">the United States Environmental Protection Agency</a> (EPA) fosters positive skills, attitudes, and participation towards protecting our world.&nbsp;</p>
<p>The UN&rsquo;s specific goals for this day involve spreading awareness of environmental issues through education, reading, quizzes, and more. You can <a href="https://www.un.org/en/observances/environment-day" target="_blank" rel="noreferrer noopener">find more info on the organization&rsquo;s site</a>.&nbsp;</p>
<ul>
<li>Check out <a href="https://www.worldenvironmentday.global/get-involved/register-event" target="_blank" rel="noreferrer noopener">this page on the UN&rsquo;s site</a> where individuals and groups can register environmental events around the globe.</li>
</ul>
<p>In a nutshell, the focus of World Environment Day is to mark a dedicated occasion for countries to brainstorm and take steps towards creating a sustainable world.&nbsp;</p>
<h2>History of World Environment Day:</h2>
<p>To better understand World Environment Day and how it has made such an impact, explore the brief timeline below:</p>
<ul>
<li>1972 &ndash; The idea for the day was discussed at the Stockholm Conference in Sweden.</li>
<li>1974 &ndash; <a href="https://www.business-standard.com/about/when-is-world-environment-day" target="_blank" rel="noreferrer noopener">The first World Environment Day</a> took place with the theme: &ldquo;Only One Earth.&rdquo;&nbsp;</li>
<li>1987 &ndash; The day was celebrated at the <a href="https://unon.org/content/welcome-united-nations-office-nairobi" target="_blank" rel="noreferrer noopener">UN headquarters in Nairobi, Kenya</a>.&nbsp; <a href="https://digitallibrary.un.org/record/499458?ln=en" target="_blank" rel="noreferrer noopener">The Global 500</a> awards began and were given to environmental champions beginning and lasting through 2003.</li>
<li>1988 &ndash;&nbsp; Official rotations of the day at different host countries around the globe started.</li>
<li>1989 &ndash;&nbsp; Global warming awareness becomes a focus of World Environment Day in <a href="https://www.unep.org/regions/europe/our-branches-europe/brussels-liaison-office-european-union" target="_blank" rel="noreferrer noopener">Brussels, Belgium (the host country)</a>.&nbsp;</li>
<li>1992 &ndash;&nbsp; The UN Conference on Environment World Environment Day coincided with the UN Conference on Environment in <a href="https://www.un.org/en/conferences/environment/rio1992" target="_blank" rel="noreferrer noopener">Rio de Janeiro, Brazil</a>.&nbsp;</li>
<li>1995 &ndash;&nbsp; Nelson Mandela attends the event, and South Africa hosts the Day&nbsp;</li>
<li>2000 &ndash; The UN launches a comprehensive World Environment day website.</li>
<li>2005 &ndash; North America hosted World Enment Day for the first time.</li>
<li>2011 &ndash; The online presence and followers of the day grow, and a whopping four thousand activities related to WorldEnvironment Day are registered worldwide.</li>
<li>2015 &ndash;&nbsp; More than <a href="https://www.worldenvironmentday.global/about/world-environment-day" target="_blank" rel="noreferrer noopener">500 YOUTUBE videos</a> about World Environment Day are posted.&nbsp;</li>
<li>2018 &ndash; India hosts with the theme &ldquo;Beat Plastic Pollution&rdquo;. The theme encouraged the clean-up of 90,000 kg of plastic and set the motion for plastic bans in India and other countries.</li>
<li>2020 &ndash; With Covid-19 raging on, Colombia hosted World Environment Day with the theme of &ldquo;Biodiversity.&rdquo;&nbsp;</li>
<li>2021 &ndash; After 14 world leaders encouraged other countries to take action at the World Environment Day 2020, <a href="https://www.pbs.org/newshour/science/50-countries-vow-to-protect-30-percent-of-land-and-sea-by-2030" target="_blank" rel="noreferrer noopener">50 Countries vowed to protect 30 percent of the planet&rsquo;s land and ocean</a> by 2030.&nbsp;</li>
</ul>
<p>The UN designated Pakistan as the World Environment Day Host with a theme of Ecosystem Restoration&rdquo; following a dark pandemic year.</p>
<h2>What can I do for it?</h2>
<p>So you know more about the history and meaning behind World Environment Day, but you&rsquo;re still wondering what you can do this June 5th to leave a mark?&nbsp;</p>
<p><strong>Here are a few ideas to help save the planet:</strong></p>
<ul>
<li>Go carless for a day (or carpool)</li>
<li>Eat vegan or vegetarian for a day</li>
<li>Go powerless for a day</li>
<li>Try to use no plastic the entire day</li>
<li>Volunteer for an animal rescue</li>
<li>Clean up your neighborhood</li>
<li>Create awareness by posting about the day on your social media feed</li>
<li>Read an <a href="https://www.goodreads.com/shelf/show/eco-friendly-living" target="_blank" rel="noreferrer noopener">environmentally-friendly book</a>&nbsp;</li>
<li>Watch an <a href="https://filmsfortheearth.org/en/films" target="_blank" rel="noreferrer noopener">ecological movie</a></li>
<li>Weigh your individual or family&rsquo;s food waste for a day and then try to do better the next day</li>
<li>Write a <a href="https://www.usa.gov/elected-officials" target="_blank" rel="noreferrer noopener">letter to your local Congress member</a> about environmental changes or laws you&rsquo;d like to see.&nbsp;</li>
</ul>
<h2>How to celebrate World Environment Day in school</h2>
<p><strong>Here are some ideas on how to celebrate the occasion in school that you can bring to the attention of your local school board, teachers, or administration.</strong></p>
<ul>
<li>Plant a tree at your school or send kids home with <a href="https://onetreeplanted.org/pages/grade-schools" target="_blank" rel="noreferrer noopener">small trees for them to plant</a> at home.</li>
</ul>
<ul>
<li>Organize a book or clothes swap.&nbsp;</li>
</ul>
<ul>
<li>Revamp or start a recycling program with student volunteers.</li>
</ul>
<ul>
<li>Go outside and have your students make a nature sculpture.</li>
</ul>
<ul>
<li>Weigh your <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6835983/" target="_blank" rel="noreferrer noopener">school&rsquo;s food waste</a> for a day and do lessons around decreasing waste.</li>
</ul>
<ul>
<li>Discuss or create a poster about ways students can go green at school and home.</li>
</ul>
<ul>
<li>Do a short research project on ways to protect the environment.</li>
</ul>
<ul>
<li>Explore the United Nations World Environment Day website. Teachers can make a scavenger hunt or worksheet about the website as a quick, informative assignment.&nbsp;</li>
</ul>
<ul>
<li>Research and write a report on ways to protect the environment. Then choose a few as a class to put into action.&nbsp;</li>
</ul>
<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img class="wp-post-1240 wp-image-1244" src="https://res.cloudinary.com/spiral/images/w_490,h_170/v1624059624/wordpress-uploads/00-Enviroment/00-Enviroment.png?_i=AA" sizes="(max-width: 490px) 100vw, 490px" srcset="https://res.cloudinary.com/spiral/images/v1624059624/wordpress-uploads/00-Enviroment/00-Enviroment.png?_i=AA 343w, https://res.cloudinary.com/spiral/images/v1624059624/wordpress-uploads/00-Enviroment/00-Enviroment.png?_i=AA 300w" alt="Did you know? (exciting facts related to the Environment)" width="490" height="170" loading="lazy" data-public-id="wordpress-uploads/00-Enviroment.png" data-attachment-id="1244" data-permalink="https://blogspiralus.wpcomstaging.com/2021/06/18/world-environment-day-facts-history-ways-to-celebrate-and-more/00-enviroment/" data-orig-file="https://i0.wp.com/blogspiralus.wpcomstaging.com/wp-content/uploads/2021/06/00-Enviroment.png?fit=343%2C118&amp;ssl=1" data-orig-size="343,118" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="00-Enviroment" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blogspiralus.wpcomstaging.com/wp-content/uploads/2021/06/00-Enviroment.png?fit=300%2C103&amp;ssl=1" data-large-file="https://i0.wp.com/blogspiralus.wpcomstaging.com/wp-content/uploads/2021/06/00-Enviroment.png?fit=343%2C118&amp;ssl=1" data-recalc-dims="1" data-format="png" data-transformations="" data-version="1624059624">
<figcaption class="wp-element-caption">Photo from <a href="https://www.shutterstock.com/" target="_blank" rel="noreferrer noopener">Shutterstock</a></figcaption>
</figure>
</div>
<h2>Did you know? (exciting facts related to the Environment)</h2>
<p>Awareness is vital, and to get you thinking about this year&rsquo;s World Environment Day, we&rsquo;ve put together some exciting facts about the Environment.&nbsp;</p>
<ol>
<li><a href="https://sustainability.georgetown.edu/50-facts-for-50-years/" target="_blank" rel="noreferrer noopener">If you recycle just one aluminum can</a>, you will save enough energy to run a television for 3 hours.&nbsp;</li>
</ol>
<ol start="2">
<li><a href="https://globalewaste.org/" target="_blank" rel="noreferrer noopener">53.6 million metric tons of e-waste</a> were generated in 2019.</li>
</ol>
<ol start="3">
<li>Since the late 1800s, <a href="https://climate.nasa.gov/evidence/" target="_blank" rel="noreferrer noopener">the planet&rsquo;s average surface temperature</a> has risen about 2.12 degrees Fahrenheit.&nbsp;</li>
</ol>
<ol start="4">
<li>The world consumes around <a href="https://www.ecofriendlyhabits.com/eco-friendly-stats/" target="_blank" rel="noreferrer noopener">100 million tons </a>of plastic each day.&nbsp;</li>
</ol>
<ol start="6">
<li>Climate change has caused <a href="https://sloactive.com/world-environment-day/" target="_blank" rel="noreferrer noopener">21.5 million people</a> to have been forcibly displaced since 2008.&nbsp;</li>
<li>In 2019 the earth <a href="https://www.wri.org/insights/we-lost-football-pitch-primary-rainforest-every-6-seconds-2019" target="_blank" rel="noreferrer noopener">lost a football field of primary rainforest</a> every 6 seconds.&nbsp;</li>
</ol>
<h2>The Bottom Line:</h2>
<p>Now you have the information and tools to get started and make an impact this June 5th on World Environment Day.&nbsp;</p>
<p>Whether it&rsquo;s spreading your new-found knowledge about small ways to protect our world, organizing a school-wide swap, or writing letters to congress, you can make an impact.&nbsp;</p>
<p>After all, when it comes to our world, we are all in this together. What are you going to do to make a change?&nbsp;</p>

World Environment Day is a day created by the United Nations that spreads environmental action and awareness. Find out the history, fun facts, and answers to your World Environment Day questions here.


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