Impact stories and news for the everyday hero • Blog • Spiral

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Impact stories and news for the everyday hero

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.aplfcu.org/">APL FCU</a>, a leading Maryland-based credit union renowned for its community support and charitable giving. This partnership will enable APL FCU to drive primary relationships and grow deposits through new personalized digital experiences. With Spiral, members can effortlessly save for their financial goals through everyday purchases while also supporting local nonprofits and community causes.<strong id="docs-internal-guid-e0d359cd-7fff-665b-8ac6-deaf77df5d24"></strong></p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p dir="ltr">By embedding Spiral's Roundup Center seamlessly directly into the Alkami Digital Banking Platform, APL FCU's members can automatically round up their everyday debit card purchases and direct the spare change toward their savings goals or support their favorite charitable causes, directly benefiting their communities and local nonprofits. In addition, the new Giving Center will enable members to easily donate to their preferred charities directly from their digital accounts, create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.</p>
<p>"Helping our members achieve financial success has always gone hand in hand with supporting&nbsp;our local communities," said <strong>Kevin Marvel, Chief Strategy &amp; Growth Officer</strong> at APL FCU.&nbsp;"With Spiral, members can automatically grow their savings and support the causes they care&nbsp;about through everyday banking, making saving and giving a natural part of their daily lives."</p>
<h2 dir="ltr"><strong>Helping Members and Communities Thrive</strong></h2>
<p dir="ltr">Beyond enhancing the member experience, the partnership also strengthens APL FCU's role as&nbsp;a community leader, driving awareness and digital donations directly from its member base to&nbsp;local nonprofits, expanding its offering for charitable organizations, and attracting more nonprofit&nbsp;partners to create positive change through fundraising campaigns, donation matching, and&nbsp;community-wide events.</p>
<p>"Credit unions have a unique opportunity to drive deposits and primary relationships by helping&nbsp;people make financial progress every day," said <strong>Shawn Melamed, CEO and Founder of Spiral</strong>.&nbsp;"APL FCU is showing how digital banking can help members save more, give back to the&nbsp;causes they care about, and strengthen the communities they serve."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans,&nbsp;<a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

APL Federal Credit Union adds Spiral’s experiences to empower its members to effortlessly grow their savings and support local nonprofits through digital banking and debit card purchases.

APL FCU Selects Spiral to Empower Personalized Savings and Community Giving

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.foothillcu.org/" target="_blank" rel="noopener">Foothill Credit Union</a>, a leading California-based financial institution. This partnership will enable Foothill CU to drive primary relationships and grow deposits&nbsp;through new personalized digital experiences. With Spiral, members can effortlessly save for&nbsp;their financial goals through everyday purchases while also supporting local nonprofits and&nbsp;community causes.<strong id="docs-internal-guid-e0d359cd-7fff-665b-8ac6-deaf77df5d24"></strong></p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p dir="ltr">By embedding Spiral's Roundup Center seamlessly directly into the Alkami Digital Banking Platform, Foothill's members can automatically round up their everyday debit card purchases&nbsp;and direct the spare change toward their savings goals or support their favorite charitable&nbsp;causes, directly benefiting their communities and local nonprofits. In addition, the new Giving&nbsp;Center will enable members to easily donate to their preferred charities directly from their digital&nbsp;accounts, create a tailored portfolio of causes, track their charitable impact, and receive a&nbsp;donation report for tax purposes.</p>
<p>"Our members trust us to help them build a stronger financial future while supporting the&nbsp;communities we all share," said <strong>Jonah LaFollette, Chief Strategy Officer of Foothill Credit Union.</strong> "Spiral makes it easy for members to grow their savings and make an impact through banking&nbsp;experiences they already use every day."</p>
<h2 dir="ltr"><strong>Helping Members and Communities Thrive</strong></h2>
<p dir="ltr">The partnership positions Foothill CU to deepen member engagement while driving digital donations directly from its member base to local nonprofits, expanding its offering for charitable&nbsp;organizations, and attracting more nonprofit partners to create positive change through&nbsp;fundraising campaigns, donation matching, and community-wide events</p>
<p>"Foothill Credit Union has a long history of helping members and strengthening its served&nbsp;communities," said <strong>Shawn Melamed, CEO and Founder of Spiral</strong>. "We're proud to help credit&nbsp;unions deepen member relationships and grow deposits by making it easier for members to&nbsp;save more and support the causes they care about."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

Foothill CU adds Spiral's experiences to empower members to effortlessly grow their savings and support local nonprofits through digital banking and debit card everyday purchases.

Foothill Credit Union Selects Spiral to Help Members Save and Give Back

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.elevationscu.com" target="_blank" rel="noopener">Elevations Credit Union</a>, a leading Colorado-based financial institution with over $3 billion in assets and more than 180,000 members. The partnership will enable Elevations to drive primary relationships and grow deposits by allowing members to turn everyday purchases into effortless savings and community impact.<strong id="docs-internal-guid-e0d359cd-7fff-665b-8ac6-deaf77df5d24"></strong></p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p dir="ltr">By embedding Spiral's Roundup Center seamlessly directly into the <a href="https://www.alkami.com/">Alkami</a> Digital Banking Platform, members can automatically round up their everyday debit card purchases and direct the spare change toward their savings goals or charitable contributions.</p>
<p>"Helping our members build savings in a simple, consistent way is a key priority for us," said <strong>Craig Draayer, VP of Digital Transformation at Elevations Credit Union</strong><strong id="docs-internal-guid-91b525ef-7fff-dd8c-02bd-94b5b63b8d8b">. </strong>"With Roundup Center, our members can easily save more and help others every day."</p>
<h2 dir="ltr"><strong>Helping Members and Communities Thrive</strong></h2>
<p dir="ltr">Members can direct their roundups fully to savings or split them between savings and charitable giving through the Local Change Foundation, a 501(c)3 nonprofit affiliated with Elevations which supports local causes like affordable housing, education, and mental health. This personalized experience also includes real-time impact tracking and tax-deductible donation receipts.</p>
<p>"Elevations is recognized for its deep commitment to members and the communities it serves," said <strong>Shawn Melamed, CEO and Founder of Spiral</strong>. "When saving and giving are part of everyday banking and feel personal, credit unions see stronger card usage, higher deposits, and deeper member relationships."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

ECU helps its members grow their savings and support local nonprofits through everyday debit card purchases.

Elevations Credit Union Selects Spiral to Boost Member Savings and Community Impact

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're thrilled to share the news of our partnership with <a href="https://www.affidiancu.org" target="_blank" rel="noopener">Affidian Credit Union</a>, a leading Colorado-based credit union known for its commitment to members and community impact. The partnership will enable Affidian to grow deposits and primacy at a low cost while delivering innovative, personalized digital experiences. With Spiral, members can effortlessly save for their financial goals through everyday purchases while also supporting local nonprofits and community causes.</p>
<h2 dir="ltr"><strong>Personalized Savings and Giving</strong></h2>
<p>By embedding Spiral's Roundup Center seamlessly directly into the <a href="https://www.alkami.com/" target="_blank" rel="noopener">Alkami</a> Digital Banking Platform, Affidian's members can automatically round up their everyday debit card purchases and direct the spare change toward their savings goals or support their favorite charitable causes, directly benefiting their communities and local nonprofits. In addition, the new Giving Center will enable members to easily donate to their preferred charities directly from their digital accounts, create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.</p>
<p>"Our mission is to empower better futures for our members and the communities we serve," said <strong>Christine Wiley, Chief Executive Officer at Affidian Credit Union</strong>. "With Spiral, we&rsquo;re giving our members simple, automatic ways to save for what matters while supporting causes they care about."</p>
<h2 dir="ltr"><strong>Helping Members and Communities Thrive</strong></h2>
<p>Beyond enhancing the member experience, the partnership also strengthens Affidian's role as a community leader, driving awareness and digital donations directly from its member base to local nonprofits, expanding its offering for charitable organizations, and attracting more nonprofit partners to create positive change through fundraising campaigns, donation matching, and community-wide events.</p>
<p>"Affidian's commitment to its members and community stands out," said <strong>Shawn Melamed, CEO and Founder of Spiral</strong>. "By making it easy to save and give, Affidian is turning everyday banking into deposit growth, stronger relationships, and real impact for its community."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

Affidian empowers its members to easily grow their savings and support local nonprofits through personalized banking experiences and everyday purchases.

Affidian Credit Union Chooses Spiral to Help Members Save and Give Back

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.texanscu.org/" target="_blank" rel="noopener">Texans Credit Union</a>, a leading Texas-based credit union renowned for its community support and charitable giving. This partnership enables Texans to deepen member relationships, grow deposits, and expand its impact across the communities it serves. Since launching Spiral's personalized digital experiences recently, thousands of members have quickly enrolled and are already turning everyday purchases into savings and community impact, while donating through an innovative online Giving Center.</p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p>By adding Spiral's Roundup Center, Texans' members are empowered to round up their everyday card purchases to save toward their goals and support their favorite charitable causes, directly benefiting their communities and the nonprofits they support. In addition, their new Giving Center enables members to easily donate to their preferred charities directly from their digital accounts. Through this personalized experience, members create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes. Early engagement has been strong, with thousands of members rapidly adopting these experiences and using them daily.&nbsp;</p>
<p>"Enhancing the digital experience for our members is a top priority for Texans Credit Union," said <strong>Matt Moore, Senior Vice President, retail at Texans Credit Union</strong>. "Spiral proved to be the perfect fit with its intuitive design and quick implementation that made it easy to deliver a feature our members love. Within 48 hours of launch, over 1,000 members enrolled in the Roundup program, and many began donating to charity through the Giving Center. We're thrilled with the early results and excited to see even more members engage."</p>
<h2 dir="ltr"><strong>Helping Members and Communities Thrive</strong></h2>
<p>With Spiral, Texans can drive awareness and digital donations directly from its member base to its charitable nonprofit partners, expand its offering for local nonprofits, and attract more nonprofit businesses to create positive change in their community through fundraising campaigns, donation matching, and community-wide events.</p>
<p>"Texans' member-first approach and commitment to innovation set them apart," said <strong>Shawn Melamed, CEO and Founder of Spiral</strong>. "It's exciting to see how quickly members are embracing these experiences, building savings, and supporting their communities through everyday banking."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

Thousands of Texans members are already saving and supporting local nonprofits through everyday banking, surpassing $100,000 in early savings deposits.

Alkami

APL FCU Selects Spiral to Empower Personalized Savings and Community Giving

Foothill Credit Union Selects Spiral to Help Members Save and Give Back

Elevations Credit Union Selects Spiral to Boost Member Savings and Community Impact

Affidian Credit Union Chooses Spiral to Help Members Save and Give Back

Texans Credit Union Chooses Spiral to Power Personalized Savings and Community Giving

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