Deposit growth is getting harder. Promotional CD rates are expensive, consumers spread money across multiple financial institutions, and generic digital banking experiences are no longer enough to win in today's competitive market.
Account holders today expect more from their financial institution. They want digital experiences that feel personalized, help them build better financial habits, and make everyday banking more meaningful. The institutions winning deposits today are not simply competing on rates. They are becoming part of their account holders' daily financial lives.
We're excited to share a major milestone in our mission to help financial institutions grow and retain deposits through personalized digital banking. Spiral is pre-integrated with the Q2 Digital Banking Platform through the Q2 Innovation Studio, and to date, more than 15 banks and credit unions have selected Spiral to turn everyday banking into a personalized deposit growth engine.
Why We Joined the Q2 Innovation Studio
At Spiral, we help banks and credit unions grow low-cost core deposits, deepen account holder relationships, and win primacy through personalized digital experiences embedded directly into everyday banking.
Financial institutions are under increasing pressure to grow deposits without leaning on expensive CD rates, and we saw a clear opportunity to help them get there faster. By integrating with the Q2 Digital Banking Platform, Spiral delivers personalized savings and community impact experiences in a way that feels seamless, native, and effortless for both institutions and account holders.
Spiral's clients represent more than $200 billion in assets and include leading institutions such as First Merchants Bank, Camden National Bank, Lake City Bank, Newtown Savings Bank, Mid-Hudson Valley FCU, Bank of Guam, and many more.
What This Means for Financial Institutions
Through Spiral's pre-integration with Q2, financial institutions can:
- Grow low-cost core deposits through everyday banking behavior
- Increase debit card usage and digital engagement
- Strengthen primacy through personalized digital experiences
- Help account holders build savings automatically
- Win the next generation of depositors
- Simplify integration with Spiral's pre-built connection through the Q2 Innovation Studio
Our goal is to remove friction, both for institutions and for the account holders they serve. Whether it's Savings Center, Roundup Center, or Giving Center, we're committed to providing tools that make digital banking more personal, more engaging, and more meaningful.
Turning Everyday Banking Into Deposit Growth
Because Spiral is now embedded directly within the Q2 digital banking experience, account holders can save automatically toward their financial goals, build savings in the background, round up debit card purchases for savings or charitable giving, and donate to more than 1.5 million U.S. local and national charities, all without leaving their banking app. This supports higher adoption, stronger daily engagement, and a smoother overall digital journey.
Within 90 days of enrollment, account holders using Spiral show up to 16% higher monthly core deposits and 31% more debit card transactions. User adoption reaches up to 15% within the first few months, driving strong engagement and fast ROI for financial institutions.
To date, Spiral has powered more than 15 million card transactions and helped account holders save millions for their families and their local communities.
"Generic banking is no longer enough to drive growth. The institutions winning today are making banking feel personal. When savings become easy and automatic, and community giving is embedded into everyday banking, primacy rises, and deposits follow."
— Shawn Melamed, CEO and Founder, Spiral
What's Next
We’re excited to continue delivering solutions that help financial institutions innovate through embedded digital experiences that meet the evolving needs of today’s account holders. If you’d like to learn more about Spiral, our integration with the Q2 Digital Banking Platform, or how to get started, contact our team here.
